How does a green business affect the local economy?
It's amazing to see when a small business or idea is brought to market and they look at their local suppliers. We'll take a look at a restaurant, you're seeing a lot of organic restaurants popping up and they emphasize the local grown products. That's a very green decision because rather than having asparagus flown in from around the globe, the energy, the transportation, they're serving what's available in their local agricultural market. Doing that is interesting in that it's really saying this is what we've grown locally. It supports our local farmer, it has a very low cost of transportation, and we're providing it so you're understanding that you're actually enjoying the fruits of our local community. It's a very bonding, very organic, very communal way of looking at a restaurant in that application. Another application is when you're renting RICO pack, we're renting these boxes made from our trash. The trash isn't coming from Florida. We're a California based business, it's coming right from our landfills right in Orange county, right in LA county, so we're close-looping it. It's taking our local trash, using our local economy to come up with a localized solution that has a national and international scale. That's a very green way of conducting business. In addition to that, as the consumer is becoming more conscious of their choices, would you rather buy a product that has been shipped all over the world, or would you rather buy a local product? That's a choice you need to make, and in making that choice, it's electing to do the right thing which is you're supporting your local economy, your local farmer, and it's cyclical, it's organic. The money that you spent for that dinner that was made from organic vegetables eventually pays that farmer. That farmer might need to buy your goods and services and will stay local as well, so it's closing that loop on economic localization that is so important in a great community. That is not to say that when you make a product to only make it for your local market, but that if you have a green product and if you're buying local, you're doing a very green thing.
