How does a green product affect production time?
Being green does not make your business product production cycle faster. It makes it, if anything in the beginning, slower, because you have to do more research. You have to ensure that the materials that you are buying are recycled. You have to make sure that it's sustainable. There's a lot of walking the streets, a lot of fact-finding, a lot of going into companies and seeing how your raw materials are being processed. That takes time. After you weed out the chaff and you get to the kernel, what's interesting is that you find that you don't have a lot of competition. You might be one guy. We're the only people in the nation making a recycled moving box, and because of that we have an endless capacity in industry to use different machines versus other people who are making virgin resin boxes that are waiting in line, and I don't have to. Why? Because I have a green product and so it's a niche product, and when you have a niche product, companies are learning how to do business with green people. Green people and product designers are learning how to integrate their green product into industry, because sometimes you have to have mechanized processes. It's not that it's slower or longer to bring a green product to market, it just takes more steps in the beginning. Like all product design, if you do it once, twice, three or four times, you become more efficient and you can bring your product to the market faster the more you make it.
