How will going green sharpen my company's competitive edge?
It's so fantastic to see a business that's archaic and old and has a blueprint and the ownership; the managers and the president, and they are really frontiers and they're risk-takers and they look at this and they say, "We're going to do some changes in this company. We're going to make this company more accountable for our trash. We're going to close-loop our manufacturing cycle." Take a look at Erolais Carpets. Fifteen years ago before the industry, in particular carpet, was analyzed as being a huge polluter they were taking the first steps. Now they're rewarded because it's one of the most innovative, green, closed-loop, zero-waste manufacturing processes in the world and they can't make enough carpet on their process. How are archaic businesses when they decide to go green rewarded? By a couple different ways: more customers, happier workforce, more productivity and the cost of being green, if you do your research and you work with local vendors and local suppliers and you streamline and add technology, you end up with more profit than running an archaic, wasteful organization.
