What factors should I consider when developing a green product?
Before going green, first you have to really focus on the word product, and you have to determine by reviewing the product what is the product? Who does the product appeal to? We use a way of calculating value and that value, if it's greater than ninety, it's a product that you can bring to market. Bottom line is will your product sell? After you determine what your product is, in my situation we designed a box and we realised twenty percent of the population packs and moves, and we realised that you'll do it every five years, so sixteen times in your lifespan, so there's a lot of frequency. And we realised that America's a large place and that there's scalability, and that people pack and move regardless of race, colour, age. And we also realised that when you combine a product you can say can I make this product consistently. Now when you add a green product design, what you're actually doing is looking at how your product is manufactured and how it will affect the environment and how will it affect the consumer and what will happen when it's disposed of.
