What is a 'green business'?

What is a 'green business'?

Spencer T. Brown (Founder And Inventor) gives expert video advice on: What is a 'green business'?; What is 'innovation'?; What is 'green product design'? and more...

It is a general category. Say for example, what is a business? First you have to look at a business. A business is doing two things. It is providing service to a customer with the intent of making profit. That is what the basis of American business is. Having a green businesses is a little bit different. It ups the ante. It says not only do you have to find customers, provide a service and make a profit, but you have to do it without impacting the environment. And we would love to see green businesses that not only have an impact to your environment in a positive way, but can actually make more profit by being green. So the challenge of a green business is not to make less money, but actually to make more money. By being more resourceful and using resources that are in the industry that are maybe cutting edge, that are sustainable, that are grown locally or used locally, have less transport costs. So you factor that into the equation and you can say, "Wait. I can provide a green service to a green client, and make literally, figuratively green profit."