What is a straightening balm?

What is a straightening balm?

Robert Steinken (Celebrity Hairstylist) gives expert video advice on: What is a hair serum? and more...

A straightening balm is an amazing tool in styling hair. It makes your life easier. When you're straightening your hair, when its wet, put the straightening balm on the hair when its wet, section the hair, straighten it. It straightens a lot easier with straightening balm and it also holds the style a lot longer.