What is a styling cream?

What is a styling cream?

Robert Steinken (Celebrity Hairstylist) gives expert video advice on: What is a hair serum? and more...

A styling cream is a great product, but you want to be very careful how you use it. It's not for all types of hair. If you're straightening your hair and you don't want that curl to come back, stay away from a styling cream. It's usually water-based; it will make that wave come back out again. Styling creams are great on hair that is coarse and needs a little bit more conditioning. It brings out the movement, gives it a little bit more shine, and generally makes it look a lot healthier.