Why do e-mail suppliers keep offering higher storage capacities?

Why do e-mail suppliers keep offering higher storage capacities?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What is the history of e-mail?; How will e-mail change in the next 5 to 10 years? and more...

The reason email suppliers keep offering higher storage capacity is complex because a couple of things are impacting it. Firstly storage has become very cheap. It used to be expensive to store into these places like Iron Mountain and so forth, but now tape backup and storage is relatively cheap so there's not a cost to it, although some companies do store just a ton of stuff and it does become expensive. The other problem is the portal. The delivery of information is so large and our thirst for it is growing. Every time you see something interesting, a picture, a PowerPoint, an Excel, a Word document of some sort ,people want to share it. But we're finding that people are just storing a ton of stuff. They're not actually deleting it or using it and so because of the digital age we can put a ton of stuff in a small space and not really know how much stuff we have. If we had that as paper stuff it might fill this whole room with filing cabinets and you would really see what you would need to clean out. So really those three things have impacted the way we've stored and how much we've stored, and why higher storage is now being offered.