What are the best ingredients to look for in an over the counter anti-itch cream?

What are the best ingredients to look for in an over the counter anti-itch cream?

Daniel Behroozan (Dermatologist) gives expert video advice on: What are the best ways to soothe an itch?; How can I stop myself from scratching an itch?; What can I do about itching caused by poison ivy? and more...

A lot of over the counter itch creams will have bland emollients such as petrolatum. There are some that are oatmeal-based also that are very effective over the counter.