How do airlines determine ticket prices?

How do airlines determine ticket prices?

Jen Leo (Daily Deal Blogger, LA Times Travel Section) gives expert video advice on: How do I find out about air fare discounts? and more...

Airlines determine their ticket prices based on schedules and their inventory. So, ticket prices can vary depending on whether it's peak season, low season, or whether or not they have seats available. The best way to avoid high ticket prices is by advance purchase. You can find lower rates by booking well in advance - 21 days ahead of time, 14 days ahead of time, and even seven days.