How do supermarkets try and make us spend more money?

How do supermarkets try and make us spend more money?

Jane Furnival (Author) gives expert video advice on: Where are the best bargains located in the supermarkets? and more...

Supermarkets are just big machines to make us spend more money than we intended. They have enticing smells of new cooked bread; they're very warm, they're very smiley, they make you feel good. Never shop when you're hungry. Supermarkets know this, and you can add up to £30 per trolley in snacks - the sort of things you buy that you can eat on the way home. Then you can eat in the supermarket cafe as well, which adds even more to your spend. Look at the end of the shelves and walk straight past the treats there. That's one way that supermarkets have of getting you to spend a lot of money: the most expensive stuff is always at the end of every aisle.