How can etiquette help my business?
Etiquette will help your business greatly. For example, I will drive farther, and pay more, to a dry cleaner because they know my name, and they do a good job. Actually they do as good a job as my local dry cleaner, but I will drive further and pay more because I like the service. People are willing to go out of their way today, because there's so many dry cleaners, and there's so many choices in general today, that we will go somewhere where they give us personal service. That is the case, and that's the competitive business edge today. Service is primary, but if you don't know basic skills and etiquette to deliver that service, then your business has no chance. I was in a position recently to make a purchase, and I didn't like the salesperson so I turned and walked out of the store, and went down the block, and bought a product that I was quite happy with, just because I didn't like the salesperson. Now, that's not uncommon today, we listen with our gut as the American consumer is very savvy, and if they like the atmosphere of a store, and it has good vibes, or the products are good and they're well-priced, oftentimes it comes down to what kind of service they get, or even what music they're listening to in the store. Thus etiquette can help you business in so many ways, you just have to be aware of them.
