How can I improve upon my prototype?
My formula that has always been successful is you have this idea and then you develop that into a prototype, and from idea to prototype is sketching it out, working with phemo, drawing it; any way you can fabricate a crude model. As soon as you get what I call a crude prototype, what you want to do is run it by a couple of people and say "hey, what do you think about this?" and they'll say "Ah, it doesn't really look right." But generally you want to get feedback, that's for your feedback loop. As soon as you start to design the product; making it look cool, having the right look, feel, material selection, then you redo the process again, so you still have the same idea, but now you're making a better prototype, you're going to get additional feedback, you're going to better design the product in tightening up the rough edges. You might do that circle, 5, 10, 15, 20 times. When I actually invented the Rico pack, I had idea, prototype, product design and then feedback loop 200 times. A lot of people call this the Edisonian process where you try and it fails, try and it fails, try and it fails. I call this the get as much feedback as you can before you start making your product. The more cycles you can do, the better off your product will be, because you'll have more input.