What is a less expensive substitute for platinum?

What is a less expensive substitute for platinum?

John Cordova (Vice President of Human Resources, Robbins Bros.) gives expert video advice on: What are the metals most frequently used to make jewelry?; What is platinum?; Why is platinum so popular as a jewelry metal today? and more...

There are a few substitutes for platinum, if cost is an issue. The main substitute for platinum today is white gold, but again there are inherent disadvantages to white gold as a substitute. White gold, over time, tends to return to its natural color, which is more yellowish and needs to be re-plated. A new alternative on the market is palladium. Palladium is a member of the platinum family group, and it has all of the characteristics that platinum has: hypoallergenic, pure white, very durable, very strong, non-corrosive, and at less cost. That is an alternative that is fast becoming a request of many of our guests.