What is platinum?

What is platinum?

John Cordova (Vice President of Human Resources, Robbins Bros.) gives expert video advice on: What are the metals most frequently used to make jewelry?; What is platinum?; Why is platinum so popular as a jewelry metal today? and more...

Platinum is a metal that is used in the manufacture of engagement rings and jewellery worldwide. It's experiencing a renaissance. It was used prior to World War Two, and then became a strategic metal. Today, it's experiencing a great rise in demand. It is hypoallergenic, a pure white metal when it comes out of the ground, so there are no issues with color change over time. It's non-corrosive, it's got a density and a heft to it that customers love. It's a beautiful metal.