Why is platinum so popular as a jewelry metal today?

Why is platinum so popular as a jewelry metal today?

John Cordova (Vice President of Human Resources, Robbins Bros.) gives expert video advice on: What are the metals most frequently used to make jewelry?; What is platinum?; Why is platinum so popular as a jewelry metal today? and more...

Platinum is so popular as a jewellery metal today because of its characteristics that are very appealing to customers. First of all, platinum comes out of the ground as a pure white metal, so you never have to worry about its tinge of color or a change of color over time. It's very hard. It resists corrosion, and very importantly, it's hypoallergenic, so the wearer never has to worry about any allergic reactions caused by the platinum.