Why does red hair color fade so quickly?

Why does red hair color fade so quickly?

Nancy Braun (Master Colorist) gives expert video advice on: How can I keep my brown hair beautiful?; What are the unique color needs of redheads?; Why does red hair color fade so quickly? and more...

The red hair color fade quickly couse the dyes are more sensitive and they want to leave the hair. Again, we're using shampoos, conditioners, things that soften the hair, detergents that are extracting oils from the hair, so of course at the same time, it's going to extract the dyes.