How damaging is a bad season to a brand?

How damaging is a bad season to a brand?

Hannah Campbell (Senior Account Manager, Communications Team) gives expert video advice on: Are there busy and quiet periods during the year?; How many shoots do you provide clothes for each day?; Do you concentrate on providing clothes for one job? and more...

I guess it depends on the size of a brand. Obviously, it can be really damaging. It depends how long we've been going for. If it's in early years, then it can kill them off. If it's someone who's been particularly established, they're just having a bad bump, then there's potential to, obviously, come back from that.