How do you know what next season's fashion is going to be?

How do you know what next season's fashion is going to be?

We know what next season's fashions are going to be largely from the fashion shows who work a season ahead. For instance, if it was spring-summer now, the fashion shows for London, Paris, and Milan have already shown for autumn-winter. So, we've already got a very, very strong indication of what's going be happening for the next season coming. Editorially, although they work closer to the time (so again, if it was spring-summer now, we'd be having to wait a few months to see the new trends for autumn-winter), they will still come out earlier than say, September. Also, we rely on web sites; for example vogue.com is brilliant. They have a whole selection of all the designers globally who show at London, Paris, and Milan; for ready-to-wear, and also for couture as well. So, the research can all be done. It's all there available on tap for you. However, the shows, more than anything, are a strong indicator of exactly what is going to filter down to the high street.