How damaging is a bad shoot to a models career?

How damaging is a bad shoot to a models career?

Jonathan Phang (Model booker) gives expert video advice on: How much travel is involved in being a model booker?; What was the most glamorous part of your career?; Are many of your friends are fashion designers or models? and more...

When a model gets to a certain level and she's a star, you have to really, really put a lot of thought into what your moves are. Sometimes, you have to turn down millions of pounds for the good of keeping the career alive. When somebody has been doing Vogue and they have a huge fan base, if you let that fan base down, they'll move very quickly on. It's not always a good idea to associate somebody to a naff brand, just to help that brand out but killing a career whilst doing so, and that's happened a lot over the years. People underestimate how bad one campaign can affect someone's modelling career. It can set them back for a long, long time.