What do I need to know about my invention and its market?

What do I need to know about my invention and its market?

I am a firm believer of research, research, research. You can never do enough research and always continue to do your research because we are in a warp drive economy and the consumer is always changing. And you have to be able to understand what their needs are. It could just be a color change to your product to continue sales. It could be integrating better technology. It could be less packaging. You always have to be researching in order to market to your consumer group.But, the first thing is if you are making a product for a fisherman, go talk to him. Ask him questions. Ask him real questions. Just go, "Hey, what do you think about this idea? Why don't you use this type of pole?" You will get more in the trench feedback than coming up with the idea yourself. Talk to the person using the product. Talk to as many of those people as you can, and then take that feedback and write it down and study it. Then go talk to the people making it. Then when you get those two things together, then show them a product and continue that feedback loop cycle until you are ready to make the final product.