What power does Fair Trade give to consumers?

What power does Fair Trade give to consumers?

Sam Bills (Manager) gives expert video advice on: What Fair Trade Certified products are available?; Why do some products claim to be Fair Trade but don't carry the mark? and more...

More than even giving consumers power, Fair Trade really encourages consumers to take the power that they already had seriously and so even more than giving them a power that they didn't have, it encourages us to recognise that when we purchase things, our purchase power has the power to exploit or to empower people around the world and make decisions that work towards empowerment rather than exploitation.