Why do some products claim to be Fair Trade but don't carry the mark?

Why do some products claim to be Fair Trade but don't carry the mark?

There are some products that actually carry a certification on the actual product, and so in the US we have the TransFair certification that looks like a little guy holding two buckets, and that certification actually appears, whether it's a sticker or it's actually on the label of the product. With those particular products they actually are labelled. There are organizations, even Ten Thousand Villages for instance, that sell fair trade products, but it's the organization itself that is certified through belonging to, say, the Fair Trade Federation or the International Federation, the International Fair Trade Associations. And so those, when shopping for a store of one of those organizations, not everything is going to have the same label on the particular product, but that's one of the things where asking questions is a great way to approach that. By asking "are the products that you carry fair trade?" and then following that up by "what certification are the products fair trade?" you are learning more about Fair Trade. And so while everything may not have that same sticker, there are examples of products that are fair trade and still don't have that same label.