Why should I apply for a patent?

Why should I apply for a patent?

Matt Dixon (Partner) gives expert video advice on: What is an 'invention'?; Can I tell anyone about my invention?; If I invent something do I have to patent it before I make or sell it? and more...

It's a good idea to apply for a patent if you have a new product that you're launching into a market. If you're a new entrant into that market then you're not going to have the advantages that those people that are already selling products have, for example distribution links and an existing brand name for example. So by protecting your product and stopping other people from being able to sell it, you can protect your position in the market place.