How do I get a coat of arms?
To actually get a coat of arms, you need to apply to the college of arms, because they, at the end of the day, decide who is allowed one, and who isn't. Now some companies can do fancy coats of arms based around your name, but they're not proper coats of arms as such. They're more about devices that people use. There's lots of stories in the press about the Beckhams having their coat of arms commissioned. That doesn't mean that they've got a right to be an ancient coat of arms, it's just a bit of fun they've had for a crest or a tattoo. But if you actually think you've got a claim for a coat of arms, you need to go to the college of arms and they will then verify that.