Why do people use 'themes' and unique fonts in their business e-mails?

Why do people use 'themes' and unique fonts in their business e-mails?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What are the consequences of inappropriate e-mail?; Can I retract an e-mail I send? and more...

People are trying to make their e-mails stand out by using different colors, different themes, different backgrounds, different fonts, because no one is paying attention to their e-mails in the first place. Then they begin to change other things. When in reality they're really losing the main point of the message. The message should be simple and clear. You're not going to convey a message any better in e-mail by changing the font to purple or, you know changing some kind of graphics behind it. It often is very frustrating to the receiver. Actually bringing the main point right up to the front, is really what the receiver is looking for.