What businesses are attracted to Fair Trade?

What businesses are attracted to Fair Trade?

Sam Bills (Manager) gives expert video advice on: Why is Fair Trade so popular?; How can I help spread the word about Fair Trade?; Where can I find out more about Fair Trade? and more...

In the end, businesses do what makes sense for what their customers want. Businesses want to make their customers happy, thus the kind of business that takes their customers demands or their customers buying choices seriously, are going to listen to the consumer when they want Fair Trade options available. Businesses that want to make their customers happy are going to need to make those options available.