How does a reality show idea become a pitch?

How does a reality show idea become a pitch?

Mark Cronin (Founder & Producer) gives expert video advice on: What are the chances of selling a reality show on a pitch? and more...

The process of taking something from just a raw concept for a reality show to something that you can pitch to a customer is, firstly, that it needs to be developed to the point where you can get somebody else excited about the idea who may not get it right away. Especially if you're going to be pitching to multiple networks, it's really important to have a very compelling way of presenting the idea. No matter who is sitting is across from you - whether they are a very funny person or not, or an energetic person or not, or a very imaginative person or not - you need to convince all of them that your show is good, or as many as possible that your idea is good. You need to develop your reality show concept to the point where you can express it very compellingly.