What are the various levels of network executives?

What are the various levels of network executives?

Mark Cronin (Founder & Producer) gives expert video advice on: How can I get a pitch meeting with a network?; How should I pitch if the person I'm meeting is a lower-level executive?; How can I tell who the power player is in a pitch meeting? and more...

When you're pitching a television show you may be pitching to someone so powerful that they have the ability to actually greenlight a series, which is basically the ability to sign checks for millions of dollars. Usually a television series costs anywhere from one to ten million dollars, in the case of some network shows, so it's a lot of money. It has to be a very powerful person at the network to have that kind of power. Often, you'll be pitching to someone a step down from that, who has the power to pilot, which is usually the power to sign checks for hundreds of thousands of dollars. In that case, you're pitching to at least somebody, though, who can spend some money. There's another level down which is when you're pitching to someone who has absolutely no ability to spend money but they do have the ability to hear a pitch like it and then go to their bosses and say, "I just heard a pitch I liked, I think we should look into it," and get you further down the road.