What's the secret to selling a show?

What's the secret to selling a show?

I think the secret to selling a reality show at a network pitch meeting, to get somebody to go to the next step, is really being compelling and entertaining. Television is entertainment. Ratings come from entertaining shows, that people like to watch because they're entertained by them. If you can make your pitch entertaining, people can imagine that your television show is entertaining. The biggest secret I can give you is be entertaining in your pitch, in the same way that your television show is. If you're pitching a bawdy, off-color television show, then be bawdy, and off-color, and entertaining, and get them going, and get them to understand what your show is. If you're pitching something that's thoughtful, intriguing, and dramatic, then make them feel that way in the pitch to the network. Take them and tell them the story. Take them down the road. Surprise them with the ending. Give them a little piece of the experience, of what the show is, and you will probably get them excited enough to buy it. Unfortunately, you will probably not sell your show, but at least you tried.