What function do network executives serve on a reality show?
Network executives oversee the spending of the money and they oversee the creative vision of the reality show, making sure that at every step the show is meeting what the network needs. The network usually knows, especially in cable, that they have a specific audience they're going for. They might be going for 30 year olds with middle income or they might be a niche show. They might be the Food Network and they know their viewer is somebody who loves food, so they want to make sure that they know how their viewer loves food. They've done a lot of focus grouping and a lot of surveys and they know their viewer. Their job is to make sure that the TV production company who's probably producing for lots of different channels is specifically producing for what that channel needs, wants to know what day part the show is gonna go into, and what audience its looking for. They oversee that in all respects; every creative choice made. Some network executives are very hands-on and involved and some are very hands-off and trusting.