My manuscript was returned really quickly - what does this mean?

My manuscript was returned really quickly - what does this mean?

Alexandra Pringle (Editor in Chief) gives expert video advice on: My rejection letter was very short - what does this mean?; My rejection letter was full of detailed criticism - what does this mean?; My manuscript was returned really quickly - what does this mean? and more...

If your manuscript was returned quickly, I think you've got an incredibly efficient publisher who probably didn't like the look of it.