What information needs to be included in a real estate classified ad?

What information needs to be included in a real estate classified ad?

John Caliendo (Realtor) gives expert video advice on: How do I price my home for the current real estate market?; How do I set up an open house?; How can I improve the appearance of my home in order to raise the asking price? and more...

In a classified ad, basically you would want to just go into the basics. In other words, you have to be very careful, especially when it comes to print advertising because you don't want to over promise on the property. I think you should probably just be very realistic about what it has. For example, you don't want to blow your credibility. If you're still talking about this lush, tropical lagoon in the backyard, and people show up and it's just an old pool, they're going to start discounting anything else that you have to tell them about the property. So I would just say keep it brief, get on the radar, and let them come out and see the property.