Has shaving become an art?

Has shaving become an art?

Yes, definitely shaving become an art in the way that there is a whole procedure. There is, there is a way to shave, ok? That will give you result that you one, two, three get out of the way routine did not give you. Right, so I think, you know, we went for years and years in looking at shaving as something that's like boring, something that we hate doing, I mean I won't speak for myself but for men. You know men will absolutely hate doing. It's something you have to do but if you can avoid it, like the weekend, you will skip it. You know? And with the revival of wet shaving, we bring back a ritual that becomes like a pleasure. That becomes like a moment when you stop and take care of yourself. You know? And with all the tools and the product available today, I will say it's an art.