What is the history of shaving?
The real story of shaving has quite a long history, because we can trace it all the way back to the time of the Egyptians and probably even before. And throughout that time, we have been going through phases of shaving and then phases of no shaving. But I think what is most interesting is probably in the last 100 years, where there has been an acceleration in what shaving is about. It all started, I would say, with using the straight razors, and having barbers, and with Mr. Gillette creating a revolution in the shaving arena, I will say, by introducing the first disposable blades. And with that came a series of new blades, but also with that came a series of trends. Something that I can think of, for example, when we think of wet shaving, I think of like the hippie time, like the mid 60s for us Europeans is like, the women throw away their bras and the guys throw away all their shaving equipment. And then they started growing beards. And when they went back to shaving, then it came back as the modern version, which is like the retractable razor with the form in a can. And that was called the evolution of shaving. I call it the devolution of shaving, but they call that the evolution of shaving. [laughs] Today, if you look at shaving, it's like there are many philosophies. You have electric shaving. People definitely like it. You have people who will keep a beard. You have all the various designs that one could find, and then you obviously also have definitely the clean shave. And when it comes to the clean shave, I would say that wet shaving definitely is the way to go to get that clean shave.
