What are some inexpensive ways I can advertise my business?

What are some inexpensive ways I can advertise my business?

I think one really good way are publicity releases, because it does cost you something for the release, but the cost is very low and furthermore when someone else says good things about you, it's a third party, it's much more effective than when you're saying good things about yourself. So I think that if you really have something unique and can present it in a unique way, that's very important to do. Now I won't go into detail what a publicity release consists of. They're covered in a lot of books, including my own. But go to the library, get a book on publicity releases. You'll see how to write one of these. And when you're offering something unique - I mean it can't be something everyone else offers. I mean you open up a restaurant - big deal - what's the difference? By the way, they call it the hook. What's the hook? And so you have to have something different. But if you have this, this can be tremendous benefit, when someone else recommends you, and it's not direct advertising. So that's a really inexpensive way of going.