What is a "brick and mortar" business?

What is a "brick and mortar" business?

William A. Cohen (Author & Founder, Institute of Leader Arts) gives expert video advice on: How do I decide on the best business model for my company? and more...

Well brick and mortar is where you have a physical presence outside of the home. The overhead is monies that you have to spend, and it doesn't necessarily contribute directly to your business. In other words, if, I spend, I have to spend this money whether or not I make a single sale. That's overhead. So, if I'm working out of the home, well, pretty easy, because, you know, I'm going to live here one way or the other. But, if I have to, if I have to have an office outside, that's overhead, that's money that I'm spending. It doesn't, it doesn't do anything for me whatsoever. So I'm not suggesting everybody move into their home or have a home business. Not always desirable, you know, for different reasons. But there is a, the overhead is a major reason, I think, plus a convenience factor, that people are, or they can, and especially because of the Internet they can, are working out of their home and not working outside.