What is going through your mind during a competitive eating contest?

What is going through your mind during a competitive eating contest?

Ian "The Invader" Hickman (Competitive Eater) gives expert video advice on: What do you love about competitive eating?; What is your favorite competitive eating contest?; How do you get ready for a competitive eating contest? and more...

Depending on the food, I love this. If it's bad food, then I'm like, I hate this, and I want to stop. But I still eat because, as an athlete, you have trained yourself to know that you have to keep going and push yourself as hard as you can. There's a lot of contests where I will drink fruit punch to help me get through the taste if I'm tired of eating whatever it is. I'm not full. It's just that I'm tired of that taste, so I try to take in some kind of liquid to not only soften and moisten the food, but to help me get through the taste barrier.