How can Fair Trade affect the global 'coffee' market?

How can Fair Trade affect the global 'coffee' market?

Sam Bills (Manager) gives expert video advice on: What are the main goals of the Fair Trade movement?; What is the difference between 'free trade' and 'Fair Trade'?; How can Fair Trade affect the global 'coffee' market? and more...

The global coffee market has been one of the areas that fair trade has grown the most. There is still a lot of room for growth in the fair trade coffee market, and there are also a lot of coffee growers that are eager to become a part of fair trade coffee co-ops. As people continue to make the decision between non-fair trade coffee and fair trade coffee, which is enabling coffee growers to receive some benefits that many other people within their community and other coffee growers who are unable to become members of the fair trade co-op, are not able to receieve. Ultimately, it would be great to see all of coffee moving to be fair trade coffee, so that even more coffee growers can receive the benefits.