What are the main goals of the Fair Trade movement?

What are the main goals of the Fair Trade movement?

Sam Bills (Manager) gives expert video advice on: What are the main goals of the Fair Trade movement?; What is the difference between 'free trade' and 'Fair Trade'?; How can Fair Trade affect the global 'coffee' market? and more...

The long-term vision for the Fair Trade movement is that all artisans everywhere would be treated with dignity and that they would be paid fairly and have opportunities and access to markets to sell their goods. I think that, specific goals for the Fair Trade movement right now are focused on continuing to raise issues of education and awareness, so that we have informed consumers who know what options are out there. I think that's the immediate goal. It's important to educate consumers, raise awareness about fair trade, with that long-term vision of fair trade kind of being a given. Everyone would be treated in the marketplace as producers fairly, and be paid fairly for their work.