Should podcasts be made with an international audience in mind?
We should have, but we don't. What's clear is that radio has a certain footprint. The footprint of a podcast is infinite. We have deliberately - and it is deliberate - got a variety of voices on. Gabriella Marcotti is Italian, was educated in America, and has that strange Euro-Mid-Atlantic accent. Ian Balengae couldn't be more Spanish sounding if he tried. A Futbol Cloob rather than a football club. You don't consciously have a female voice, but when Allison Rudd came on I was very glad. She brought some literalousness to grunting - a lot of hairy-ass blokes grunting at each other. So, no. I don't think we set out to be inclusive, but it's not a bad thing if you are inclusive. Let's be fair, it's also true of all best media products, that they're not for every one. You must have a feel of a bit of a club about it. Clearly, you have got to like football. It really isn't about anything else. What it doesn't try to do is pretend that football exists in a vacuum. It's about society, it's about peoples way of life, it's about the culture of the whole thing as well. It's always important that you do that. We don't try extra hard to be inclusive, but now that you mention it to me, I think we should.
