Is 'blogging' a viable route to getting published?

Is 'blogging' a viable route to getting published?

Derek Johns (Managing Director - AP Watt Literary Agency) gives expert video advice on: What's the next 'big thing' in publishing?; Is it a good idea to post my writing online?; What do you predict for the publishing industry in the next couple of years? and more...

Blogging can be a way to get published, but of course, like everything else on the net, you need to lead people to your blog. The kind of blogs that have led to books generally are by people who have found an outlet through newspapers or magazines or traditional publishing media.