What do you predict for the publishing industry in the long term?

What do you predict for the publishing industry in the long term?

Derek Johns (Managing Director - AP Watt Literary Agency) gives expert video advice on: What's the next 'big thing' in publishing?; Is it a good idea to post my writing online?; What do you predict for the publishing industry in the next couple of years? and more...

Prediction is a mug's game, and it's very difficult to say, in the long term, what will happen in publishing. There is no question that young people, children, growing up today, being so comfortable with digital media, will experience their entertainment and their information in a different way. And we're just going to have to see the extent to which people read electronically in the future. At the moment, it's very hard to say.