What is 'permanent hair color'?

What is 'permanent hair color'?

Nancy Braun (Master Colorist) gives expert video advice on: What are highlights?; What is 'balayage'?; How often should I highlight my hair? and more...

Permanent hair color is hair color that contains ammonia and peroxide. And the reason that they called it permanent hair color is that it makes a chemical change to the structure of the hair. So permanent hair color you can get in a hair salon, you can also get it in a box at the supermarket. And it's a type of product that's really designed for gray coverage, and changing your hair anywhere between one and two shades. Maybe three shades, depending on the particular product.