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What kind of customer is buying designer dog clothing?

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  • Videojug
  • 6:24
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What kind of customer is buying designer dog clothing?

Jesse Lirette (Owner, LA Doggie Style) gives expert video advice on: Who are the top designers in dog apparel?; Why have so many clothing designers gotten into dog fashion?; What famous designers would you like to see making dog clothing? and more...

If they have an endless income you're going to see dogs wearing more expensive clothing than I wear. I mean I look at some dogs walking down the street and I'm saying whoa! That little shirt right there is more than my outfit. I almost can probably go buy 10 more of these for myself and I know that because I am in that industry. But you have individuals that, lets use Paris Hilton again or celebrities. They are setting the trends for us and they have endless incomes. And they will go out and buy anything and everything for their dogs. They treat their dogs as their children. And this is great for the dog. I'm very happy to see the dogs getting this. But this is what's feeding the industry and this is what's going to keep the industry alive because what they set is what we are going to buy. And I don't think its going anywhere.

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