How do I make my trademark distinctive?

How do I make my trademark distinctive?

Matt Dixon (Partner) gives expert video advice on: Can I register my trade mark?; Why should I register my trade mark?; How much does it cost to register a trade mark? and more...

Well, to make your trademark distinctive you can choose a ‘made-up word'. You are going to use trademark in relation to. For example, “Virgin” was a great trademark at the time when it was first used in relation to music originally. And it's continued to be used in relation to other goods and services across a whole range of industries.