What is 'passing off'?

What is 'passing off'?

Matt Dixon (Partner) gives expert video advice on: Can I register my trade mark?; Why should I register my trade mark?; How much does it cost to register a trade mark? and more...

Passing off is a way of taking action against someone that's using your trademark and taking advantage of your reputation, even if you haven't registered your trademark. It's incredibly complicated to show and you have to show that you have a reputation and that it's been taken advantage of. The best thing to do is to register your trademark in the first place and then you need to go to that trouble.