Why should I register my trade mark?

Why should I register my trade mark?

Matt Dixon (Partner) gives expert video advice on: Can I register my trade mark?; Why should I register my trade mark?; How much does it cost to register a trade mark? and more...

You should register your trademark to protect the investment that you make in building up a brand, building up the goodwill in the trademark that you are using. If you are building the goodwill and the name, you want to make sure that other people cannot take advantage of that by using your trademark. With the registration, you can take action to stop them.