What is a 'hollow to hem' measurement?

What is a 'hollow to hem' measurement?

Sally Grigsby (Owner of Belle Bridal) gives expert video advice on: Does it matter what type of undergarments I wear when trying on wedding gowns?; Does it matter how I wear my hair when trying on wedding gowns?; Does it matter if I wear makeup and lipstick when trying on wedding gowns? and more...

A "hollow to hem" measurement is taken from this point between your bones and your neck here (see video for specific areas). You should be standing in the correct high heel that you wish to wear on your wedding day. They don't have to be the actual shoes but an approximate heel height that's comfortable for you. Then the consultant will tie a ribbon around your waste, and she will measure from your hollow to your waist, waist to hem, hollow to hem, and so the two former numbers should equal the latter number. Then she will quite often take a gown-only measurement, if it's a strapless gown, and that is from the top of the neckline of the gown to the hem of the dress.