What is "submodality modification"?

What is "submodality modification"?

John McGrail, C.Ht. (Certified Clinical Hypnotherapist) gives expert video advice on: What are the most common types of hypnosis? and more...

Submodality modification is a very big word for basically saying instead of being scared, be calm. If you think about the way people act and interact with one another and with the world, submodalities would be considered how do you feel fear? What is your fear response and how does it work? To modify that fear response we would perhaps use an anger or some sort of a trigger to elicit deep breathing and a vision of calm and that sort of thing. So it's a very big word for a very simple process. It's basically changing the way you think or feel.